Bill SchonebergerSanta Barbara, CAAre Four Ps Enough?Anyone who’s ever cracked a basic marketing textbook knows marketing strategy is built around the famous four Ps: Product, Place, Price and Promotion. In other words, every successful marketer must offer their unique product/service in a certain place (or places), at a certain price (or prices) and they must promote (some would say market) their product’s features and benefits […]