The year was 1994 and three long-time friends, Scott, Keric and Art (left) had done some research and determined that healthy fruit smoothies were catching on, especially with younger folks. They decided to look for a college town on California’s Central Coast that didn’t already have a smoothie shop. Blenders in the Grass opened it’s doors in the Spring of […]
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Bill SchonebergerSanta Barbara, CAAre Four Ps Enough?Anyone who’s ever cracked a basic marketing textbook knows marketing strategy is built around the famous four Ps: Product, Place, Price and Promotion. In other words, every successful marketer must offer their unique product/service in a certain place (or places), at a certain price (or prices) and they must promote (some would say market) their product’s features and benefits […]
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Hollandia Produce of Carpinteria, California is a very successful producer of hydroponically-grown greenhouse vegetables. Their Live Gourmet product line features both green and red butter lettuce, a 3-n-1 variety, and upland cress, all packaged with their roots attached. All of the lettuces come packaged in a clear, tamper-proof clamshell or bags that keeps the product fresh and adds up-market appeal.Clear Concepts […]
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